The Gallery

“I had been very happy using Superchrome for my steel wheels for around 6 years or so. When the trucks started coming standard on lightweight alloy wheels that looked great when new but became a pain to keep polishing the @$!%#$ !

One day in 2002, I was picking up some chroming for one of my trucks from Richard Hammond (owner of Superchrome) and I cheekily said “Hey Rich, when are you gonna start chroming the alloy truck wheels? I am sick to death of polishing the buggers!”

Little did I know that after that comment, Richard Hammond set about perfecting the process of applying the chrome to the alloy wheels.

Nearly all my new trucks are on Superchrome wheels these days. Anyone who knows me, knows I like my trucks to look good, but if it can extend the life of my wheels and stop my drivers from spending time polishing – that’s a bonus!”

“We have been using the Superchrome wheels for a few years now because of their outstanding durability on the country roads.

Hannaford’s is a major regional supplier of bus transport. Our buses run across many dirt or unsealed roads, which always used to punish both painted steel and polished alloys alike.

We found ourselves painting and repainting steel wheels or continually polishing the dull and pitting marks out of alloys, just to meet our presentation standards. Our Depot Manager did not realise it was costing us so much time and money.

This thankfully has become a problem of the past, after making the decision to specify Superchrome wheels on all our new buses. We are also updating some of our older buses in the fleet with Superchrome wheels along the way.

We are very happy with Superchrome helping to extend the life of our wheels and with no painting or polishing down time, helping to save money over the life of the bus, with the added bonus of exceeding presentation standards.”